What is it?
Business consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue. Those critical areas can be marketing strategy, competitive advantage, business model, any of the 9 drivers that I talk about, leverage, etc. It’s not a theoretical process and it’s not only understanding the macro problem but also the nuances.
Business consulting is about being able to look at a problem and opportunity in a non-static way and see it dynamically. It is to analyze in an integrative way; to understand how the problem or the opportunity, the challenge or the issue, interrelates with other factors and to be able to, from experience, council, advise, and direct the business owner to take better actions and make better decisions that will produce a greater outcome for the time and effort.
What does a Business Consultant Do?
A business consultant, first of all, has to have the ability to understand function over form and cause over effect, because the consultant is going to either be brought in for a specific or a macro problem. A specific problem can be, “My website’s not getting any traffic. The macro problem can be, Were not getting enough sales, or, We’re getting beat in the market. And you’ve got to be able to be causation-focused. You have to first look at the effect, but then determine what is really causing it.
This is how we get you started!
#1: Assign a Dedicated Business Consultant to Your Account
You will be assigned a dedicated business consultant to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your consultant daily via email or schedule a call at a time that is convenient for the both of us.
#2: Develop a Business Strategy that is Specific to Your Business
The first step we will take with your business is to perform research and develop your strategy.
#3: Develop a Project Timeline
Once you agree on the business strategy we develop, we will start execution. You will have an opportunity to review and approve project timeline.
#4: Reporting and Communication
Your business consultant will prepare monthly reports for you to review. In terms of meetings, we schedule weekly, biweekly, or monthly meetings to discuss progress.
Why Call the Genie?
? There are no surprises
Everything is ran by you first. We mutually agree on strategy and you can approve all deliverables. You will be able to work with us in a seamless manner that requires very little effort from your side.
? Low-risk contracts
Our services are backed with high integrity and want to earn your trust through providing great work.
? Get more for your money
Spending your entire budget on an agency is like buying a car without gas. We don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional budget in paid advertising.
This will help us, help you.